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Origami Style Papercraft Fabergé Eggs for Easter Campaign with Aldi Supermarkets

Adli Origami Style Egg
Adli Origami Style Egg
Adli Origami Style Egg
Adli Origami Style Egg

PROJECT OVERVIEW

PROJECT OVERVIEW

PROJECT OVERVIEW

I love the live use of Origami and Paper Sculpture and have collaborated with many agencies and brands over the years on experiential campaigns, but this one was a bit different! I created over 100 huge and iconic Fabergé style eggs from branded paper, each with its own lock and key, and yes, they all worked! Read more about the project below.

I love the live use of Origami and Paper Sculpture and have collaborated with many agencies and brands over the years on experiential campaigns, but this one was a bit different! I created over 100 huge and iconic Fabergé style eggs from branded paper, each with its own lock and key, and yes, they all worked! Read more about the project below.

I love the live use of Origami and Paper Sculpture and have collaborated with many agencies and brands over the years on experiential campaigns, but this one was a bit different! I created over 100 huge and iconic Fabergé style eggs from branded paper, each with its own lock and key, and yes, they all worked! Read more about the project below.

CLIENT:

Aldi Supermarkets

DATE:

Spring 2024

Origami Style Papercraft Fabergé Eggs for Easter Campaign with Aldi Supermarkets

Origami Style Papercraft Fabergé Eggs for Easter Campaign with Aldi Supermarkets

Origami Style Papercraft Fabergé Eggs for Easter Campaign with Aldi Supermarkets

This was a fascinating project which brought together a lot of my passions around Origami and Papercraft - from the start I had to understand the client's brief and make sure it was achievable - to create over 100 x Origami style paper Eggs, which would each house a range of special Aldi premium range Easter goodies, to be delivered by hand, on a red cushion, by a real butler to a number of key online influences across the UK and overseas.

And of course, like any good egg of this sort, it had to include a lock and key, which had to work!

Once I had worked out a plan of action, budget and draft timeline I draw together a team of extra hands, got hold of a larger digital paper cutter (fantastic upgrade!) and jumped onto the design process.


This was a fascinating project which brought together a lot of my passions around Origami and Papercraft - from the start I had to understand the client's brief and make sure it was achievable - to create over 100 x Origami style paper Eggs, which would each house a range of special Aldi premium range Easter goodies, to be delivered by hand, on a red cushion, by a real butler to a number of key online influences across the UK and overseas.

And of course, like any good egg of this sort, it had to include a lock and key, which had to work!

Once I had worked out a plan of action, budget and draft timeline I draw together a team of extra hands, got hold of a larger digital paper cutter (fantastic upgrade!) and jumped onto the design process.


Design Process

The bulk of the design was done using Rhino 3D modelling software, along with some exploration with Grasshopper to parametrically create the first iteration of the design.

Once this was created, I then had to "unfold" all the surfaces, exporting them into Illustrator to be cleaned up and prepare for cutting - in mass!


It was critical that the eggs were strong enough, plus they needed to fit all the goodies - chocolate eggs, hot crossed buns etc etc, and so the design stage was very important to get right.


Here is the final Egg along with the unrolled/flattened parts, all ready to be imported into Illustrator.


Production and Assembly

I have been working in London now as a full time Origami and Paper Artist for so many years that I have a strong and reliable network of artists and creative souls who I can call on to get involved in an interested and hands on project! This was the perfect opportunity to make a few calls, and I had a great team in the studio for a few weeks to turn this around on schedule.

Delivery and Completion

The final models were completed on time and on schedule and delivered to my clients' offices in London.

Sadly, due to some unforeseen circumstances outside of the client's control, the final models were never actually used in person and were either distributed to team members or recycled (a bonus of paper craft!), but none the less they were a delight to design and produce.

More images from this project

5 STAR RATED ONLINE EXPERIENCES WITH PAPERSHAKE ORIGAMI

5 STAR RATED ONLINE EXPERIENCES WITH PAPERSHAKE ORIGAMI

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150+ Online Events hosted in all every time zones since 2020

With the 2 camera set up, it was so easy to follow!

With the 2 camera set up, it was so easy to follow!

"My team at Google organised an hour of Origami with Michael and we thoroughly enjoyed it! Definitely a recommendation !"

"My team at Google organised an hour of Origami with Michael and we thoroughly enjoyed it! Definitely a recommendation !"

Found something here that intrigues you?

Found something here that intrigues you?

We're always keen to talk new projects, so whether its an online event, a new physical campaign or even a charitable project, drop us a line and we'd love to talk more!

We're always keen to talk new projects, so whether its an online event, a new physical campaign or even a charitable project, drop us a line and we'd love to talk more!

"Papershake work with creative agencies in the UK and worldwide, creating original origami for advertising, events and PR as well as hosting 5 star online origami workshops and experiences"


Michael Trew

Papershake Origami

INFO

Papershake Limited

Studio 3

Yoyo Yard

36 Cheltenham Place

Brighton

BN1 4AB

07715 640 251

© 2024 All Right Reserved by Papershake

Papershake Limited

Studio 3

Yoyo Yard

36 Cheltenham Place

Brighton

BN1 4AB

07715 640 251

© 2024 All Right Reserved by Papershake

"Papershake work with creative agencies in the UK and worldwide, creating original origami for advertising, events and PR as well as hosting 5 star online origami workshops and experiences"


Michael Trew

Papershake Origami

Papershake Limited

Studio 3

Yoyo Yard

36 Cheltenham Place

Brighton

BN1 4AB

07715 640 251

© 2024 All Right Reserved by Papershake

"Papershake work with creative agencies in the UK and worldwide, creating original origami for advertising, events and PR as well as hosting 5-star online origami workshops and experiences"


INFO

Papershake Limited

Studio 3

Yoyo Yard

36 Cheltenham Place

Brighton

BN1 4AB

07715 640 251

© 2024 All Right Reserved by Papershake