YoSushi #YOLO Origami PR Stunt
It was a pleasure to work with the team at Lightbrigade PR in this ambitious project for Yo!Sushi to celebrate their J-Dog launch.
In a matter of weeks from conception to production, we build an unique Origami hotdog stand with origami parasols, clothing and condiments!
To demonstrate the “#YOLO” concept behind Yo!’s super limited edition range of new, quirky delicious offerings, we also took inspiration from an ancient Japanese folk story in which folded birds suddenly come to life, and made an interactive origami window installation.
Over the course of the evening guests wrote their wishes on squares of paper which were folded before their eyes and added to a flock on the shop window – setting their dreams and “You only live once” wishes free!!
Photos thanks to Solent News