PAPERSHAKE BLOG:
Origami for Live Events

I was invited to be part of Bupa's campaign, "Make the Elephant Run", a four-week-long digital event to celebrate Bupa’s achievements at the midway point of their 3x6 company strategy, & to energise all employees to keep going.
The focus was to encourage the team to think on the qualities of the elephant; their resilience, strength and determination to get things done, and so as as part of this campaign, the Bupa offices in central London were transformed into a quasi-savana, with branding and design by Hope Eatock.
Even with this physical edge to the campaign, a digital branding idea like this sometimes needs to be made even more hands-on, and so I was invited to design and then teach a simple Origami Elephant at the Bupa offices to their team, to give a few moments of downtime and creativity!

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It was a lot of fun to meet the team on a lunch break at the offices, and people loved the opportunity to get creative, and have a bit of a break from the day-to-day! As an origami artist, I often forget that most people have never really made anything they are that proud of from origami, and so it is always a delight to see the smiling faces and all the finished models arrayed around the offices!

My thanks to Bupa or arranging this fab event!


Michael Trew
Summer 2023
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