Head and Shoulders 3 Action Formula Bespoke Origami Press Release

Ketchum // Head & Shoulders

Project Description

We were commissioned by Ketchum PR to design and produce these bespoke Origami press releases for the launch of Head and Shoulders’ latest offering – the 3 Action formula.

The Paper Flower model took inspiration from the product’s artwork and used a small hidden magnetic clasp to inventively contain the thoughtfully presented press release copy which was printed and cut from high quality GF Smith stock.

Presented in quality white gift boxes with a bow to match the Head & Shoulders brand, the models were sent to key bloggers in advance of the product launch.


Ketchum PR // Head and Shoulders


Summer 2016



MORE images from this project:


Other Projects