Head and Shoulders 3 Action Formula bespoke origami press release

We were commissioned by Ketchum PR to design and produce these bespoke Origami press releases for the launch of Head and Shoulders’ latest offering – the 3 Action formula.

The Paper Flower model took inspiration from the product’s artwork and used a small hidden magnetic clasp to inventively contain the thoughtfully presented press release copy which was printed and cut from high-quality GF Smith stock.

Presented in quality white gift boxes with a bow to match the Head & Shoulders brand, the models were sent to key bloggers in advance of the product launch.