PAPERSHAKE PORTFOLIO
Origami Style Papercraft Fabergé Eggs for Easter Campaign with Aldi Supermarkets
CLIENT:
Aldi Supermarkets
DATE:
Spring 2024
This was a fascinating project which brought together a lot of my passions around Origami and Papercraft - from the start I had to understand the client's brief and make sure it was achievable - to create over 100 x Origami style paper Eggs, which would each house a range of special Aldi premium range Easter goodies, to be delivered by hand, on a red cushion, by a real butler to a number of key online influences across the UK and overseas.
And of course, like any good egg of this sort, it had to include a lock and key, which had to work!
Once I had worked out a plan of action, budget and draft timeline I draw together a team of extra hands, got hold of a larger digital paper cutter (fantastic upgrade!) and jumped onto the design process.
Design Process
The bulk of the design was done using Rhino 3D modelling software, along with some exploration with Grasshopper to parametrically create the first iteration of the design.
Once this was created, I then had to "unfold" all the surfaces, exporting them into Illustrator to be cleaned up and prepare for cutting - in mass!
It was critical that the eggs were strong enough, plus they needed to fit all the goodies - chocolate eggs, hot crossed buns etc etc, and so the design stage was very important to get right.
Here is the final Egg along with the unrolled/flattened parts, all ready to be imported into Illustrator.
Production and Assembly
I have been working in London now as a full time Origami and Paper Artist for so many years that I have a strong and reliable network of artists and creative souls who I can call on to get involved in an interested and hands on project! This was the perfect opportunity to make a few calls, and I had a great team in the studio for a few weeks to turn this around on schedule.
Delivery and Completion
The final models were completed on time and on schedule and delivered to my clients' offices in London.
Sadly, due to some unforeseen circumstances outside of the client's control, the final models were never actually used in person and were either distributed to team members or recycled (a bonus of paper craft!), but none the less they were a delight to design and produce.
More images from this project
